The League, a dating app that requires LinkedIn verification to join, is launching its version of speed dating next month: two-minute video dates that take place within the app. It’s called League Live, and the company will allow people to opt into the video dates, which take place at 9 PM local time on Sundays starting on December 1st.
At that time, the app will automatically pair people up based on their preferences and location. Everyone will get three “dates” during which they’ll be shown an ice-breaker question to start the conversation. A person can “heart” the other person at any time during the call, and if they mutually like each other, they’ll match officially, meaning they’ll have an open chat line available to find another time to meet. The idea is that people have just enough of a chat to establish whether they want to dedicate the time to a full, in-person date.
CEO Amanda Bradford says that, in initial beta testing, users between the ages of 35 and 40 liked the feature most, likely because their time is at more of a premium. Bradford also says the feature works particularly well outside the most populated US cities because people might have to travel, and put in more effort, to date. Through League Live, someone in San Antonio, Texas, might chat with someone in Austin, which isn’t wildly far away (about an hour-and-a-half drive), but it is asking a lot for a first date.