1. Don’t buy Mail Lists, Do create one
2. After potential customers subscribe to your mailing list, do welcome them, Don’t make them seem an ordinary addition
3. Don’t send the same mail to every subscriber, Do send mails in segments
4. Don’t send mails that addresses no one, Do personalize your mails5. Do thorough check of mails before sending; Don’t send without scanning for errors
6. Don’t ignore mail reports and analytics, Do read through and analyze reports
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